Variable Data Printing

Industrial Printers for Coding and Printing Variable Data

Variable data printers integrate onto a production line and specialise in printing variable data (i.e. variable information or VDP) onto products and packaging; such as barcodes, batch numbers, expiry or best before dates, dates of manufacture, product descriptions, weight and other data.

Variable data provides detailed and specific information on production which can be used to help improve supply chain visibility and facilitate quick product recalls, and therefore Videojet printers are designed and engineered to avoid errors in this vital coding process that could affect the effective traceability of products.

Here is some of the most common variable data that Videojet printers are able to code or mark onto your products:

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