What is Variable Data Printing?

Variable data printing is printing variable data (i.e. variable information or VDP) onto products, packaging or direct mail marketing; such as barcodes, batch numbers, QR codes, expiry or best before dates, dates of manufacture, product descriptions, weight and other data.

Variable Data Printer Solutions

Variable data printers integrate onto a production line and specialise in printing detailed and specific information on production which can be used to help improve supply chain visibility and product traceability, and facilitate quick product recalls. Therefore Videojet printers are designed and engineered to avoid errors in this vital coding process that could affect the effective traceability of products.

Types of Variable Data

Here are some of the most common variable data that Videojet printers are able to code or mark onto your products:

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