In today’s market, barcodes are nearly as ubiquitous as the products they are attached to. Driven by advancements in sensor and processor technologies, along with consumer demand for product information and business requirements for traceability, counterfeit detection, and recall minimisation, have helped 2D QR and DataMatrix codes to become increasingly commonplace.
With the growth of inline printing solutions, manufacturers have the flexibility to generate these codes on demand directly on their packaging lines, streamlining operations and enhancing efficiency.
Let’s delve into a deeper understanding of barcodes and QR codes through a series of questions and answers.
What are the common types of barcodes on consumer products?
Barcodes come in various forms, each with distinct characteristics and uses. The most common types on consumer products include:
- UPC (Universal Product Code): Predominantly used in North America, UPCs are found on virtually every retail product. They consist of 12 numerical digits and are designed for quick scanning at points of sale.
- EAN (European Article Number): Functionally similar to UPCs but with 13 digits, these are more prevalent internationally.
- QR Code (Quick Response Code): A two-dimensional code that can store significant amounts of data, including URLs that can be accessed by scanning with a smartphone.
- DataMatrix: Typically hold large amounts of data, which can include manufacturer details, product identification, and batch and serial numbers.
- Code 128: A highly versatile code capable of encoding all 128 ASCII characters, often used in logistics and transportation for packaging and shipping.
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What kinds of data is contained in the various types of barcodes?
The data encoded in barcodes can vary widely depending on their format:
- UPC and EAN: Encode a product’s manufacturer and specific product information, which when scanned, references a database with additional data like price and inventory levels.
- QR Codes: Can contain a wealth of information with website links, Wi-Fi network credentials, and contact, payment, and traceability information. Links can also enhance a consumer’s experience and support marketing initiatives by providing additional product and promotion details.
- DataMatrix: Typically hold large amounts of data, such as manufacturer details, product identification, and batch and serial numbers. Predominantly used for industrial and pharmaceutical applications.
- Code 128: This format is capable of holding extensive data such as purchase orders, delivery information, and dates.
What are the goals for GS1 Sunrise 2027 concerning manufacturers who are applying barcodes to their products?
GS1 Sunrise 2027 is an initiative aimed at ensuring that by the year 2027, retailers will have the capability to scan 2D codes, although it is not mandating that products must be marked with these codes. However, GS1 is encouraging the adoption of 2D codes alongside the traditional linear (1D) barcodes throughout the transition period. For manufacturers, this means preparing for an environment where 2D codes are increasingly favored for their robust data capacity and versatility, enhancing supply chain visibility and consumer engagement.
How do you generate barcodes?
Generating barcodes involves several steps:
- Determine the type of barcode needed based on the industry standard and data to be encoded.
- Acquire a unique product number from a GS1 member organization for UPCs and EANs.
- Use barcode software or an online generator to create the barcode based on the input data.
- Test the barcode to ensure it scans correctly with a barcode scanner or smartphone app to verify its readability.
What are five Videojet printing technologies that can be used to print barcodes?
Videojet Technologies offers a range of printing solutions for barcode creation:
- Continuous Inkjet (CIJ): Ideal for high-speed applications, CIJ can print on a variety of substrates, making it a versatile choice for many industries.
- Thermal Inkjet (TIJ): Offering high-resolution printing, TIJ is perfect for producing crisp barcodes and alphanumeric codes on primary packaging and labels.
- Laser Marking Systems: These systems are ideal for permanent, high-quality marking on robust materials, providing precise and durable codes that withstand harsh environments.
- Thermal Transfer Overprinters (TTO): TTO technology is excellent for high-quality barcode printing on flexible packaging, with the added benefit of durability.
- Case Coding: Both large character marking (LCM) and print-and-apply labelling can achieve barcodes with excellent read rates for supply chain compliance.
The integration of barcodes and QR codes into product packaging is a critical component for meeting the demands of product traceability, consumer information needs, and operational efficiencies in the marketplace. Videojet printers and laser marking systems simplify the process for manufacturers to print diverse barcode formats that cater to a range of functions, from straightforward product identification to comprehensive data storage.
