Videojet launches new label applicator designed for consistent label application and simple, intuitive operation.

New Videojet 9310 label applicator is the simpler way to get reliable labeling right

Wood Dale, Illinois – 14 July 2026 – In response to manufacturers’ demands for predictable labeling performance with easier setup and operation, Videojet Technologies, a global leader in coding, marking and printing solutions, has released the Videojet 9310 label applicator. The system is designed for common pre-printed, pressure-sensitive labeling applications across rigid and flexible primary packaging, including containers, trays, pouches, and promotional bottle labeling. The 9310 helps manufacturers simplify everyday labeling with consistent performance, intuitive operation and fewer production interruptions.

The 9310 applies labels from 0.4 to 4.3 inches wide and 0.4 to 19.7 inches long (10 to 110 mm / 10 to 500 mm), helping producers in food, personal care, household goods, pharmaceuticals, and industrial packaging label consistently with minimal manual intervention. Unlike labelers that rely on mechanically complex components such as clutches and brakes, which often require ongoing adjustments and operator attention, the 9310 takes a different approach. Its digitally controlled design helps support more predictable results over time.

Central to the 9310 labeling system is Videojet Intelligent Motion™ technology, a digitally controlled, motor‑driven system that automatically manages label web tension, alignment and movement. As conditions such as roll diameter, line speed or label format change, the system adapts in real time to help maintain stable, controlled label handling throughout production. This results in more consistent label placement, less time spent making adjustments and more predictable day-to-day operation.

Integrated features such as intelligent unwind and rewind, drive control and automatic label gap detection help reduce web breaks, misapplied labels and unnecessary waste. Limited wear parts and automatic adjustments also help reduce maintenance demands over time. The open, simplified label path in the 9310 supports fast, mistake‑free loading, while a clear touchscreen interface guides setup, operation and troubleshooting.

Whether improving an existing line or building a new one, the Videojet 9310 is designed for flexibility. The system can adapt to different production line layouts, machine configurations, and application requirements, helping users select the right mounting, reach, and setup for their operation. An optional stand offers the ability to apply labels to the top, bottom, or side of a product, with seamless 360° positioning capability. The 9310 helps operators get up and running quickly, even when moving from manual labeling to automation for the first time.

For added visibility, the system supports Ethernet connectivity and configurable I/O, helping teams integrate the labeler into existing production environments. Optional remote service capabilities, subject to regional availability, provide alerts, dashboards and secure remote diagnostics to help teams respond faster when attention is needed.

For manufacturers looking to reduce downtime, minimize operator intervention and bring more consistency to labeling operations, the Videojet 9310 label applicator offers a practical next step. It delivers reliable performance without unnecessary complexity, helping teams focus less on adjustments and more on keeping production moving.

For more information about the new Videojet 9310 label applicator, call 800-843-3610 or visit www.videojet.co.uk.

About Videojet Technologies:

For over 60 years, Videojet Technologies has been a world leader in the product identification market, delivering product coding and traceability solutions. The company’s vision is to preserve the safety, quality, and authenticity of daily essentials for billions of consumers. Videojet is trusted by brands globally to deliver in-line printing, coding and marking products, application-specific fluids, software and tailored solutions. Videojet expertise drives innovation in continuous inkjet (CIJ) printing, thermal inkjet (TIJ) printing, laser marking, thermal transfer overprinting (TTO), large character marking, case and pallet labeling, and wide-array printing solutions. These advanced technologies, along with Videojet software solutions, help manufacturers across industries—including food, beverage, pharmaceuticals, electronics, and aerospace—to reduce errors, improve traceability, and enhance productivity. With more than 400,000 printers installed worldwide, Videojet sales, customer application support, service and training are provided by direct operations with over 4,000 team members in 26 countries. In addition, the Videojet distribution network includes more than 400 distributors and OEMs, serving 135 countries.

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